Thursday February 27

No BULLSH*T Strategy NIGHT with Alex Smith

No BULLSH*T
Strategy NIGHT
with Alex Smith

Get inspired and disrupt your business with renowned international business strategist and best-selling author Alex MH Smith - live in Amsterdam.

BUY YOUR TICKET - €125,-

WHEN

February 27, 2025
Starts: 19:00
Ends: 23:00

WHERE

CREA Theater
Nieuwe Achtergracht 170


1018 WV Amsterdam

WHO

Startup and scaleup founders, investors, management teams, marketing & branding professionals.

Alex Smith: the RENOWNED international 

business strategist and best-selling author cutting through the fluff

Alex MH Smith is a no-nonsense strategist and author of the international bestseller: “No Bullsh*t Strategy”. Most strategy is, let’s face it, bullshit. A bunch of fancy words which mean nothing at all. At best harmless and easy to ignore. At worst confusing and destructive.

Alex doesn't waste time with theoretical models or long-winded analysis. He’s all about clear, actionable steps that drive real business growth. If you’re seeking true competitive advantage, Alex’s brutal honesty is exactly what your business needs to cut through the noise and get ahead.

ABOUT THE EVENT

Get inspired by Alex MH Smith’s down to earth business strategy approach and meet an inner circle of both promising and seasoned entrepreneurs, management teams, investors and top marketing and branding professionals.

Date

Thursday evening
February 27, 2025
Start: 19:00
Ends: 23:00

Programme

19:00 - Walk-in & drinks
19:30 - Start
21:00 - Audience Q&A
21:45 - Drinks & networking

Venue: CREA Theater

Nieuwe Achtergracht 170


1018 WV Amsterdam
The Netherlands

Get directions

WHAT YOU’LL TAKE HOME

A clear understanding of how to create your own category for your business and leave the competition behind.

Knowledge about struggles and solutions of other entrepreneurs.

Practical ways for developping a strategy that is truly actionable.

Possibly a hangover, but that’s your responsibility, or lack thereof.

WHAT YOU’LL TAKE HOME

A clear understanding of how to create your own category for your business and leave the competition behind.

Knowledge about struggles and solutions of other entrepreneurs.

Practical ways for developping a strategy that is truly actionable.

Possibly a hangover, but that’s your responsibility, or lack thereof.

WHAT YOU’LL TAKE HOME

A clear understanding of how to create your own category for your business and leave the competition behind.

Knowledge about struggles and solutions of other entrepreneurs.

Practical ways for developping a strategy that is truly actionable.

Possibly a hangover, but that’s your responsibility, or lack thereof.

FREQUENTLY
ASKED
QUESTIONS

What makes this a special event?

Can I bring my team, my grandma, or my dog?

Why should I come and visit this? Can’t I just watch a YouTube video?

Will there be bites and drinks?

Any dress code suggestions?

Can I ask Alex my burning question about business strategy?

What makes this a special event?

Can I bring my team, my grandma, or my dog?

Why should I come and visit this? Can’t I just watch a YouTube video?

Will there be bites and drinks?

Any dress code suggestions?

Can I ask Alex my burning question about business strategy?

ABOUT THE
SUBSTANCE CLUB

The Substance Club is an initiative of Amsterdam-based Creative Brand Strategists Jesse van Hoefen Wijsard and Niels Vrijhoeven. We share an interest in seeking genuine content and depth in the often superficial world of marketing and branding. With The Substance Club, we bring inspiring thinkers operating at the intersection of creativity and business to the Dutch entrepreneurial audience.

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